Dishonest tricks practised by the Seller and their detrimental effects - Part A

An award winning essay by K.B. Khushalani




4. Dishonest tricks practised by the Seller and their detrimental effects.

The kind of honesty  expected  from   the trader is :—

1.Honesty in talk

(a) While recommending his articles to his customer he should neither exaggerate their qualities, nor assign to them any­more qualities than they possess, and

(b)    He should   not at   the   same time,   speak low of others' articles,  but   should restrict  himself only to praising Ins own.

2. Honesty in rate

He should keep his rates fixed   once and for all.    The tendency to snatch   as much from the other party as possible is counterproductive and creates suspicion in the mind of the customer

A prudent businessman should avoid flexible rates, he should  see that the rates are in fair  level with the market price. Of course no two traders can keep the rates of all articles the same; it is just like saying, that no two watches tally exactly, and if they do at all, they cannot continue to do so for long; yet as much of standardization as can possibly be attained should be aimed at.

3. Honesty in samples.

Dishonesty- in this   can   be of   two kinds. Some dealers show samples from the best lot, they want to sell but quote prices   for   the    inferior  articles;   others choose as their sample  the best of the  lot they want to  sell,

but the sample does not represent the average of the stock. Both practices are decidedly not good and should be discouraged; it is only a question of  degree as between them, the former being worse, and the latter bad.

 4. Honesty in Supply

(a)     It is a practice   with   many   dealers   to   show one article as a sample and supply   another an inferior one. Some of them maintain great differences in the qualities and some keep less. The former are ruled out at the first stroke by the purchaser in his choice and they seldom continue as traders for long, whereas the latter carry on, but cut no good figure. Thus, the latter class of people exist for exigencies only.

{ b ) Some of the dealers again put in a few bad things in the lot; they either take undue advantage of the purchaser's weakness, or think that he would not take the trouble of returning the articles. If at all he does try to return, they reserve to themselves the choice of accepting them, and, in almost all cases, refuse to take back. This audacious abuse of confidence is very bad and detrimental to the interests of the dealer.


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