An award winning essay by K.B. Khushalani



6. Honesty in general not covered by the above five cases

All these practices are bad; they are enumerated in the order of increasing importance and should be avoided by every businessman who .wants to expand his business. The traders who practise them are shortsighted, for they look to the immediate and not to the

 permanent gain. They do not understand that it is not a day's business. If the public are  prejudiced against any dealer, the prejudice lasts for years, and may stand as a permanent  and indelible stain against his firm even though he be dead, and his posterity have to drudge heavily to wipe it off.

Remember: Dishonesty is detected always

All malpractices, deceitful tricks and other acts of dishonesty are bound to come to light some time; some are known on the very day and others later on. If one has praised his article too much and given it fictitious qualities, the truth will be known after use, when it will not stand the test. Dishonesty in the quality of materials, in samples, and in quantity is known the very moment the goods are received by the purchaser. One can

Befool one at all times

Or all at one time

But not all at all times.

Now-a-days the World has advanced considerably. Scientists are after speed; and are  providing all kinds of facilities with the result that the entire world is connected by Telegraph, Telephone and Wireless systems. Telepathy, and Television are abstract subjects no more. Every merchant worth the name keeps a Telephone instrument in his office, and market prices are being communicated to him every moment; therefore the chances of a big dealerís cheating and being cheated in rates are remote. Besides, the present age is the age of specialization, and everybody knows the ins and outs of his field. He keeps up a thorough acquaintance with the rates and other information connected with  the commodities he deals in, and seldom allows himself to be cheated, if at all, and much  less by the same man twice. People do not hesitate to form opinions from a single instance, and that is what is being done. They do not want even to wait and defer judgment until a repetition occurs. If even from a distance they smell dishonesty, they would cut off their connection at once.

6. Efficacy of Low Profits

Every dealer should believe in low charges, ie. less profit and more custom (small profits and quick returns) and never in high profit which is bound to result in the long run in less custom - But whatever be his rates, they should be uniform, and then only can he be said to be honest.

 7. Dealer should not play in quality

No dealer should play with quality; neither in toto nor in part, as the opposite party, failing to understand the dishonest intentions of the sender, forms an opinion, wrong though, that the general quality of his entire stock is bad.  This is detrimental to the reputation also of the manufacturer, who should see that no bad stuff leaves his factory. All the inferior output- should be forthwith sorted out and sold definitely at a low rate, not to the big merchants, but to the retail sellers. Better still would it be if each factory should create one or more shops, according to need, for the  purpose of selling such stuff under its direct guidance, so as to reduce the chances of  marring-its reputation-


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