UTILITY OF HONESTY IN TRADE
HONESTY THE BEDROCK OF SUCCESS
An award winning essay by K.B. Khushalani
13. Honesty the best of all Qualities of a trader
As in other fields it is hard work and intelligence that establish a recruit, so in trade it is Honesty that can establish him. Cheerful temperament, a tendency to accommodate the customer in his choice and demand, agreeable manners, respect for the customer, self-respect and, last but not least. honesty in dealing are some of the qualities required for successful business, and, among them all, honesty stands Supreme, and makes up for all the deficiencies and defects of the trader. One needs to realize how difficult it would be if all people were dishonest; one could not then move an inch. One cannot then trust anyone with anything even for a moment, nor can he pay him anything in advance.
14. False fears due to lack of self-confidence & experience
There is a general cry that the time for honesty is over, and that it is not valued now-a-days. There may be a grain of truth in the .statement, which amounts but to an acknowledgement of the struggle between honesty and dishonesty, or between truth and untruth which appears eternal, though. victory in the long run is never in doubt for honesty and truth. Under no case can dishonesty over-power honesty. Our fears against honesty are often merely theoretical, un- grounded, baseless and false. Our troubles are either; imaginary, self-created or self-invited. None of them that grumble against honesty has ever practised it, and never has he tasted the sweetness arising from it. His opinion is the opinion of others, who in turn cannot claim it as their own. Thus an idea, emanating from a few unworthy individuals, is passed on by several lips to several ears and obtains a strong grip over a large majority. A votary of dishonesty, when asked to state if he has put in serious efforts to follow up his trade by honesty or given a fair trial to it would certainly answer in the negative. People adopt the easiest course, they would like to go by the shortest route, they want to be rich in a day, and that is why they adopt dishonest means. The path of the honest dealer is weary in the beginning but joyful in the end, troublesome at the outset but easy in the long run, and tedious at the start but sure in due course. It is, of course, certain that he who starts his business on the lines of honest dealing will meet with opposition, but he should stand it bravely and every difficulty will melt away in due course leaving the way-clear for him. Generally every one who starts a new business meets with certain difficulties and obstacles: the success in the enterprise depends on the grit and tact of the actor. It is said that an honest man is offered more difficulties, but we should not at the same time forget that he has behind him, as an outcome of his honesty, a greater force to support him. This force is sure to succeed. The honest dealer may take long to establish, but when once established none can dislodge him. His success is lasting; the customers secured by him are permanent, and his profits regular, sure and more definite.
TO BE CONTINUED...
Editor: Manohar Khushalani
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